Samantha Luks

Samantha Luks

Managing Director of Scientific Research, YouGov
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Luks runs YouGov’s Bay Area offices, which specialize in academic, political, health outcomes, and technology research.  She is a leading expert in statistical methodology and has over 20 years of experience in the field of survey research.

Sam has extensive experience developing and analyzing complex survey designs, including the Cooperative Congressional Election Study. Sam has also published on a wide range of topics in social and political attitudes and behavior, including elections, attitudinal ambivalence, political participation, and welfare dynamics.  

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